{"id":9610,"date":"2022-09-20T21:14:47","date_gmt":"2022-09-20T19:14:47","guid":{"rendered":"https:\/\/www.profartspla.site\/wordpress\/?p=9610"},"modified":"2022-09-21T20:57:39","modified_gmt":"2022-09-21T18:57:39","slug":"relation-textes-images-evaluation","status":"publish","type":"post","link":"https:\/\/www.profartspla.site\/wordpress\/2022\/09\/20\/relation-textes-images-evaluation\/","title":{"rendered":"Relation Textes\/Images : \u00e9valuation"},"content":{"rendered":"<p class=\"wp-block-paragraph\">L&rsquo;objectif vis&eacute; est d&rsquo;appr&eacute;cier l&rsquo;aptitude du candidat &agrave; :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>interpr&eacute;ter<\/strong>&nbsp;(expliciter) un visuel de son choix <\/li><li><strong><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_f8dbc9f6eccb3352a10e07ea58f77c2d\"  href=\"https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/construction-de-limage\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>construire<\/a> une argumentation<\/strong>&nbsp;convaincante sur les relations textes \/ images<\/li><li><strong>analyser<\/strong>&nbsp;de fa&ccedil;on pr&eacute;cise les d&eacute;tails d&rsquo;une communication donn&eacute;e&nbsp;<\/li><li><strong>transposer<\/strong>&nbsp;les &eacute;l&eacute;ments relev&eacute;s dans un autre exemple de communication visuelle<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pour proposer une &laquo;&nbsp;argumentation convaincante&nbsp;&raquo;, pour &laquo;&nbsp;analyser de fa&ccedil;on pr&eacute;cise&nbsp;&raquo;, pour &laquo;&nbsp;justifier avec rigueur et pr&eacute;cision&nbsp;&raquo;, il est n&eacute;cessaire :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>d&rsquo;avoir des connaissances pr&eacute;cises sur les cultures de la communication : enjeux historiques, sociologiques (Roland Barthes), d&rsquo;une communication m&eacute;diatique ; connaissances des campagnes de communication men&eacute;es par diff&eacute;rents types d&rsquo;annonceurs (exemples dans le document donn&eacute;) \/ 4 points<\/li><li>d&rsquo;avoir des connaissances pr&eacute;cises sur les cultures des annonceurs et des cibles : r&eacute;f&eacute;rences et codes culturels ; images de l&rsquo;annonceur \/ 4 points<\/li><li>d&rsquo;avoir des connaissances en culture g&eacute;n&eacute;rale (historique, artistique, politique, &hellip;) afin de rep&eacute;rer et d&rsquo;expliciter les r&eacute;f&eacute;rences, citations, clin d&rsquo;oeil, &hellip; \/4 points<\/li><li>de ma&icirc;triser les strat&eacute;gies du texte, de l&rsquo;<a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_32115a200381ae17929ebaf3b6ae4e91\"  href=\"https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/image\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>image<\/a>, de l&rsquo;interactivit&eacute; : proc&eacute;d&eacute;s employ&eacute;s ; r&egrave;gles de cr&eacute;ation en fonction des types de messages \/4 points<\/li><li>de ma&icirc;triser la langue &eacute;crite : pr&eacute;cision, finesse et rigueur de l&rsquo;expression ; justesse de la syntaxe, de l&rsquo;orthographe, de la grammaire, <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_b46b373483e741c8931c5a07a320513f\"  href=\"https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/organisation\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>organisation<\/a> de l&rsquo;&eacute;crit et de la pens&eacute;e (introduction, <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_b339f2d294723940391ede116b2f9f8a\"  href=\"https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/plan\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>plan<\/a>, conclusion) \/4 points<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019objectif vis\u00e9 est d\u2019appr\u00e9cier l\u2019aptitude du candidat \u00e0 : interpr\u00e9ter\u00a0(expliciter) un visuel de son choix construire une argumentation\u00a0convaincante sur les relations textes \/ images analyser\u00a0de fa\u00e7on pr\u00e9cise les d\u00e9tails d\u2019une communication donn\u00e9e\u00a0 transposer\u00a0les \u00e9l\u00e9ments relev\u00e9s dans un autre exemple de communication visuelle Pour proposer une \u00ab&nbsp;argumentation convaincante&nbsp;\u00bb, pour \u00ab&nbsp;analyser de fa\u00e7on pr\u00e9cise&nbsp;\u00bb, pour \u00ab&nbsp;justifier avec &hellip; <\/p>\n","protected":false},"author":1,"featured_media":9611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[303],"tags":[456,424,411,457],"class_list":["post-9610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-btscom2","tag-correction","tag-evaluation","tag-roland-barthes","tag-texte-image"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.profartspla.site\/wordpress\/wp-content\/uploads\/2022\/09\/bts_com-1-e1672808480936.png?fit=200%2C147&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/posts\/9610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/comments?post=9610"}],"version-history":[{"count":1,"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/posts\/9610\/revisions"}],"predecessor-version":[{"id":9612,"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/posts\/9610\/revisions\/9612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/media\/9611"}],"wp:attachment":[{"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/media?parent=9610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/categories?post=9610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/tags?post=9610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}