{"id":9646,"date":"2022-09-22T20:54:35","date_gmt":"2022-09-22T18:54:35","guid":{"rendered":"https:\/\/www.profartspla.site\/wordpress\/?p=9646"},"modified":"2022-10-07T10:08:10","modified_gmt":"2022-10-07T08:08:10","slug":"methodologie-pour-analyser-une-affiche-publicitaire","status":"publish","type":"post","link":"https:\/\/www.profartspla.site\/wordpress\/2022\/09\/22\/methodologie-pour-analyser-une-affiche-publicitaire\/","title":{"rendered":"M\u00e9thodologie pour analyser une affiche publicitaire"},"content":{"rendered":"<p class=\"has-text-align-center wp-block-paragraph\"><strong>M&eacute;thodologie pour analyser une affiche publicitaire<\/strong> &agrave; partir de : <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/i0.wp.com\/www.profartspla.site\/wordpress\/wp-content\/uploads\/2022\/09\/kouros.png?ssl=1\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.profartspla.site\/wordpress\/wp-content\/uploads\/2022\/09\/kouros.png?resize=436%2C659&#038;ssl=1\" alt=\"\" class=\"wp-image-9661\" width=\"436\" height=\"659\" srcset=\"https:\/\/i0.wp.com\/www.profartspla.site\/wordpress\/wp-content\/uploads\/2022\/09\/kouros.png?w=581&amp;ssl=1 581w, https:\/\/i0.wp.com\/www.profartspla.site\/wordpress\/wp-content\/uploads\/2022\/09\/kouros.png?resize=198%2C300&amp;ssl=1 198w, https:\/\/i0.wp.com\/www.profartspla.site\/wordpress\/wp-content\/uploads\/2022\/09\/kouros.png?resize=40%2C60&amp;ssl=1 40w\" sizes=\"auto, (max-width: 436px) 100vw, 436px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Les documents ci-dessous vont vous aider &agrave; analyser avec m&eacute;thode, rigueur et finesse, une image publicitaire. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A lire pour commencer <\/strong>: <a href=\"https:\/\/jean-marc-pescia-ifag-communic.jimdofree.com\/goodies\/outils-strat\/affiche-publicitaire\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/jean-marc-pescia-ifag-communic.jimdofree.com\/goodies\/outils-strat\/affiche-publicitaire\/<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vocabulaire attendu pour &ecirc;tre pr&eacute;cis :<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.profartspla.site\/images\/ouvrages\/NATHAN_communication\/001a.jpg?w=925&#038;ssl=1\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Ouvrage de r&eacute;f&eacute;rence &agrave; consulter pour ma&icirc;triser le vocabulaire attendu : <\/strong><\/p>\n\n\n\n<div align=\"center\"><iframe loading=\"lazy\" src=\"https:\/\/onedrive.live.com\/embed?cid=435CFFAA0495B0C1&amp;resid=435CFFAA0495B0C1%2195484&amp;authkey=AApC20VZTAcLdGs\" width=\"165\" height=\"128\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<\/div>\n<\/div>\n\n\n\n<div align=\"center\"><iframe loading=\"lazy\" src=\"https:\/\/onedrive.live.com\/embed?cid=435CFFAA0495B0C1&amp;resid=435CFFAA0495B0C1%21104617&amp;authkey=ADtYnCcquSODTT8&amp;em=2\" width=\"70%\" height=\"700\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Proposition de plan :<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Introduction<\/strong>&nbsp;:<\/em> pr&eacute;sentation de la marque et de la campagne publicitaire&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>D&eacute;veloppement<\/strong> en 2 ou 3 parties<\/em>&nbsp;sur des entr&eacute;es th&eacute;matiques (2 ou 3 grands axes) avec le vocabulaire attendu et les liens avec la culture artistique (Kouros, m&eacute;andre, couleurs, cadrage, &eacute;chelle des plans, composition, &hellip;).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Conclusion&nbsp;<\/em><\/strong>: ouvertures sur des autres campagnes publicitaires de la marque et d&rsquo;autres utilisations d&rsquo;une oeuvre d&rsquo;art dans la publicit&eacute;.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Exemples : <\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"text-align:center;\"><div style=\"margin:8px 0px 4px;\"><a href=\"https:\/\/www.calameo.com\/books\/00040697741959142ba12\" target=\"_blank\" rel=\"noopener\">Analyse de la publicit&eacute; des 3 Suisses * Chouchouth&eacute;rapie<\/a><\/div><iframe loading=\"lazy\" src=\"\/\/v.calameo.com\/?bkcode=00040697741959142ba12\" width=\"300\" height=\"194\" frameborder=\"0\" scrolling=\"no\" allowtransparency=\"\" allowfullscreen=\"\" style=\"margin:0 auto;\"><\/iframe><div style=\"margin:4px 0px 8px;\"><a href=\"http:\/\/www.calameo.com\/\">Publish at Calameo<\/a><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"text-align:center;\"><div style=\"margin:8px 0px 4px;\"><a href=\"https:\/\/www.calameo.com\/books\/000406977d0716f85d11e\" target=\"_blank\" rel=\"noopener\">Analyse de la publicit&eacute; Evian<\/a><\/div><iframe loading=\"lazy\" src=\"\/\/v.calameo.com\/?bkcode=000406977d0716f85d11e\" width=\"300\" height=\"194\" frameborder=\"0\" scrolling=\"no\" allowtransparency=\"\" allowfullscreen=\"\" style=\"margin:0 auto;\"><\/iframe><div style=\"margin:4px 0px 8px;\"><a href=\"http:\/\/www.calameo.com\/\">Publish at Calameo<\/a><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"text-align:center;\"><div style=\"margin:8px 0px 4px;\"><a href=\"https:\/\/www.calameo.com\/books\/000406977cae0b1b08a8a\" target=\"_blank\" rel=\"noopener\">Analyse de la publicit&eacute; Pour une plan&egrave;te vivante de WWF<\/a><\/div><iframe loading=\"lazy\" src=\"\/\/v.calameo.com\/?bkcode=000406977cae0b1b08a8a\" width=\"300\" height=\"194\" frameborder=\"0\" scrolling=\"no\" allowtransparency=\"\" allowfullscreen=\"\" style=\"margin:0 auto;\"><\/iframe><div style=\"margin:4px 0px 8px;\"><a href=\"http:\/\/www.calameo.com\/\">Publish at Calameo<\/a><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"text-align:center;\"><div style=\"margin:8px 0px 4px;\"><a href=\"https:\/\/www.calameo.com\/books\/00040697705e0d87b2e01\" target=\"_blank\" rel=\"noopener\">Analyse de la publicit&eacute; Midnight poison * Dior<\/a><\/div><iframe loading=\"lazy\" src=\"\/\/v.calameo.com\/?bkcode=00040697705e0d87b2e01\" width=\"300\" height=\"194\" frameborder=\"0\" scrolling=\"no\" allowtransparency=\"\" allowfullscreen=\"\" style=\"margin:0 auto;\"><\/iframe><div style=\"margin:4px 0px 8px;\"><a href=\"http:\/\/www.calameo.com\/\">Publish at Calameo<\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Crit&egrave;res d&rsquo;&eacute;valuation : \/ 5 points chacun<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>organisation et logique du propos<\/strong><\/li><li><strong>d&eacute;notation (description) et connotation (analyse interpr&eacute;tative) de l&rsquo;image<\/strong><\/li><li><strong>vocabulaire sp&eacute;cifique employ&eacute; et d&eacute;fini<\/strong><\/li><li><strong>qualit&eacute; syntaxique et orthographique<\/strong><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Envoyez votre travail avec le noms des r&eacute;dacteurs par mail dans <strong>MBN<\/strong> ou <a href=\"mailto:cbourdenet@ac-nancy-metz.fr\" target=\"_blank\" rel=\"noreferrer noopener\">cbourdenet@ac-nancy-metz.fr<\/a> et <a href=\"mailto:corinnebourdenet@gmail.com\" target=\"_blank\" rel=\"noreferrer noopener\">corinnebourdenet@gmail.com<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Dossier avec les rendus corrig&eacute;s :<\/strong><\/p>\n\n\n\n<div align=\"center\"><iframe loading=\"lazy\" src=\"https:\/\/onedrive.live.com\/embed?cid=435CFFAA0495B0C1&amp;resid=435CFFAA0495B0C1%21111953&amp;authkey=AN49DhEgPD_2_tQ\" width=\"165\" height=\"128\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/div>\n\n\n\n<div style=\"position: relative; width: 100%; height: 0; padding-top: 56.2500%;\n padding-bottom: 0; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden;\n border-radius: 8px; will-change: transform;\">\n  <iframe loading=\"lazy\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;\" src=\"https:\/\/www.canva.com\/design\/DAFNsyUGZ_o\/view?embed\" allowfullscreen=\"allowfullscreen\" allow=\"fullscreen\">\n  <\/iframe>\n<\/div>\n<a href=\"https:\/\/www.canva.com\/design\/DAFNsyUGZ_o\/view?utm_content=DAFNsyUGZ_o&amp;utm_campaign=designshare&amp;utm_medium=embeds&amp;utm_source=link\" target=\"_blank\" rel=\"noopener\">Emma et Cannelle<\/a>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e9thodologie pour analyser une affiche publicitaire \u00e0 partir de : Les documents ci-dessous vont vous aider \u00e0 analyser avec m\u00e9thode, rigueur et finesse, une image publicitaire. A lire pour commencer : https:\/\/jean-marc-pescia-ifag-communic.jimdofree.com\/goodies\/outils-strat\/affiche-publicitaire\/ Vocabulaire attendu pour \u00eatre pr\u00e9cis : Ouvrage de r\u00e9f\u00e9rence \u00e0 consulter pour ma\u00eetriser le vocabulaire attendu : Proposition de plan : Introduction&nbsp;: pr\u00e9sentation &hellip; <\/p>\n","protected":false},"author":1,"featured_media":9611,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[302],"tags":[187,463,464],"class_list":["post-9646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-btscom1","tag-analyse","tag-bts-com-1","tag-publicite"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.profartspla.site\/wordpress\/wp-content\/uploads\/2022\/09\/bts_com-1-e1672808480936.png?fit=200%2C147&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/posts\/9646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/comments?post=9646"}],"version-history":[{"count":16,"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/posts\/9646\/revisions"}],"predecessor-version":[{"id":9955,"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/posts\/9646\/revisions\/9955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/media\/9611"}],"wp:attachment":[{"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/media?parent=9646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/categories?post=9646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/tags?post=9646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}