{"id":9646,"date":"2022-09-22T20:54:35","date_gmt":"2022-09-22T18:54:35","guid":{"rendered":"https:\/\/www.profartspla.site\/wordpress\/?p=9646"},"modified":"2022-10-07T10:08:10","modified_gmt":"2022-10-07T08:08:10","slug":"methodologie-pour-analyser-une-affiche-publicitaire","status":"publish","type":"post","link":"https:\/\/www.profartspla.site\/wordpress\/2022\/09\/22\/methodologie-pour-analyser-une-affiche-publicitaire\/","title":{"rendered":"M\u00e9thodologie pour analyser une affiche publicitaire"},"content":{"rendered":"<p class=\"has-text-align-center wp-block-paragraph\"><strong>M&eacute;thodologie pour analyser une affiche publicitaire<\/strong> &agrave; partir de : <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/i0.wp.com\/www.profartspla.site\/wordpress\/wp-content\/uploads\/2022\/09\/kouros.png?ssl=1\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.profartspla.site\/wordpress\/wp-content\/uploads\/2022\/09\/kouros.png?resize=436%2C659&#038;ssl=1\" alt=\"\" class=\"wp-image-9661\" width=\"436\" height=\"659\" srcset=\"https:\/\/i0.wp.com\/www.profartspla.site\/wordpress\/wp-content\/uploads\/2022\/09\/kouros.png?w=581&amp;ssl=1 581w, https:\/\/i0.wp.com\/www.profartspla.site\/wordpress\/wp-content\/uploads\/2022\/09\/kouros.png?resize=198%2C300&amp;ssl=1 198w, https:\/\/i0.wp.com\/www.profartspla.site\/wordpress\/wp-content\/uploads\/2022\/09\/kouros.png?resize=40%2C60&amp;ssl=1 40w\" sizes=\"auto, (max-width: 436px) 100vw, 436px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Les documents ci-dessous vont vous aider &agrave; analyser avec m&eacute;thode, rigueur et finesse, une <a class=\"glossaryLink\" title=\"Dico : Image\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Image&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;strong&amp;gt;Image &amp;lt;\/strong&amp;gt;&amp;lt;br\/&amp;gt;L&rsquo;image est une repr&eacute;sentation de quelque chose ou de quelqu&rsquo;un par un proc&eacute;d&eacute; manuel (le crayon, la peinture, etc.) ou m&eacute;canique (l&rsquo;appareil photographique, vid&eacute;o &hellip;). C&rsquo;est aussi une repr&eacute;sentation imprim&eacute;e o&ugrave; ce qui est reproduit ou imit&eacute; &eacute;voque quelque chose ou quelqu&rsquo;un.&amp;lt;br&amp;gt;On distingue(...) &lt;a class=glossaryTooltipMoreLink href=https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/image\/  target=_blank&gt;Term details&lt;\/a&gt;&lt;\/div&gt;\" href=\"https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/image\/\" target=\"_blank\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">image<\/a> publicitaire. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A lire pour commencer <\/strong>: <a href=\"https:\/\/jean-marc-pescia-ifag-communic.jimdofree.com\/goodies\/outils-strat\/affiche-publicitaire\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/jean-marc-pescia-ifag-communic.jimdofree.com\/goodies\/outils-strat\/affiche-publicitaire\/<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vocabulaire attendu pour &ecirc;tre pr&eacute;cis :<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.profartspla.site\/images\/ouvrages\/NATHAN_communication\/001a.jpg?w=925&#038;ssl=1\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Ouvrage de r&eacute;f&eacute;rence &agrave; consulter pour ma&icirc;triser le vocabulaire attendu : <\/strong><\/p>\n\n\n\n<div align=\"center\"><iframe loading=\"lazy\" src=\"https:\/\/onedrive.live.com\/embed?cid=435CFFAA0495B0C1&amp;resid=435CFFAA0495B0C1%2195484&amp;authkey=AApC20VZTAcLdGs\" width=\"165\" height=\"128\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<\/div>\n<\/div>\n\n\n\n<div align=\"center\"><iframe loading=\"lazy\" src=\"https:\/\/onedrive.live.com\/embed?cid=435CFFAA0495B0C1&amp;resid=435CFFAA0495B0C1%21104617&amp;authkey=ADtYnCcquSODTT8&amp;em=2\" width=\"70%\" height=\"700\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Proposition de <a class=\"glossaryLink\"  title=\"Dico : Plan\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Plan&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;strong&amp;gt;Plan&amp;lt;\/strong&amp;gt;&amp;lt;br\/&amp;gt;Dans une peinture, partie d&eacute;finie par sa distance au spectateur. Les plans sugg&egrave;rent un espace en profondeur. Le premier est celui qui se trouve le plus en avant par rapport au point de vue du spectateur, les autres s&amp;#039;&eacute;chelonnent dans la profondeur jusqu&amp;#039;&agrave; l&amp;#039;arri&egrave;re-plan.&amp;lt;br\/&amp;gt;Au cin&eacute;ma, le plan(...) &lt;a class=glossaryTooltipMoreLink href=https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/plan\/  target=_blank&gt;Term details&lt;\/a&gt;&lt;\/div&gt;\"  href=\"https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/plan\/\"  target=\"_blank\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>plan<\/a> :<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Introduction<\/strong>&nbsp;:<\/em> <a class=\"glossaryLink\" title=\"Dico : Pr&eacute;sentation\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pr&eacute;sentation&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;strong&amp;gt;Pr&eacute;sentation&amp;lt;\/strong&amp;gt;&amp;lt;br\/&amp;gt;Voir aussi &agrave; repr&eacute;sentation. Ces deux mots ne s&amp;#039;opposent pas, ils se compl&egrave;tent.&amp;lt;br\/&amp;gt;&amp;lt;iframe src=&amp;quot;https:\/\/prezi.com\/p\/embed\/FJ3FGiZD89Tm9Htfus0F\/&amp;quot; id=&amp;quot;iframe_container&amp;quot; frameborder=&amp;quot;0&amp;quot; webkitallowfullscreen=&amp;quot;&amp;quot; mozallowfullscreen=&amp;quot;&amp;quot; allowfullscreen=&amp;quot;&amp;quot; allow=&amp;quot;autoplay; fullscreen&amp;quot; height=&amp;quot;600&amp;quot; width=&amp;quot;100%&amp;quot;&amp;gt;&amp;lt;\/iframe&amp;gt;https:\/\/prezi.com\/p\/edit\/zkuz2-clu-cd\/ ou https:\/\/prezi.com\/view\/Hvbdjc0zPcqWN4SrfHQZ\/&amp;lt;br\/&amp;gt;&amp;lt;iframe id=&amp;quot;iframe_container&amp;quot; webkitallowfullscreen=&amp;quot;&amp;quot; mozallowfullscreen=&amp;quot;&amp;quot; allowfullscreen=&amp;quot;&amp;quot; src=&amp;quot;https:\/\/prezi.com\/embed\/ddukgxg4lyj2\/?bgcolor=ffffff&amp;amp;lock_to_path=0&amp;amp;autoplay=0&amp;amp;autohide_ctrls=0&amp;amp;landing_data=bHVZZmNaNDBIWnNjdEVENDRhZDFNZGNIUE43MHdLNWpsdFJLb2ZHanI5ejdzbjJFckM1SVc1Rm85OXBDY25nV3RRPT0&amp;amp;landing_sign=lVFjFanM2m6NZlwvTVPdgWUC15KdWo4fCYrx1s4mmoU&amp;quot; width=&amp;quot;100%&amp;quot; height=&amp;quot;600&amp;quot; frameborder=&amp;quot;0&amp;quot;&amp;gt;&amp;lt;\/iframe&amp;gt;&amp;lt;iframe src=&amp;quot;https:\/\/onedrive.live.com\/embed?cid=435CFFAA0495B0C1&amp;amp;resid=435CFFAA0495B0C1%2144752&amp;amp;authkey=AI9GjeojCHKIXw8&amp;amp;em=2&amp;quot; width=&amp;quot;100%&amp;quot; height=&amp;quot;900&amp;quot; frameborder=&amp;quot;0&amp;quot; scrolling=&amp;quot;no&amp;quot;&amp;gt;&amp;lt;\/iframe&amp;gt;&amp;lt;strong&amp;gt;Merci &agrave; Fred pour ce prezi : https:\/\/prezi.com\/user\/ouhk3hxwf44x\/ &amp;lt;\/strong&amp;gt;&amp;lt;br\/&amp;gt;&amp;lt;span style=&amp;quot;border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px &amp;#039;Helvetica Neue&amp;#039;,Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 5325px; left: 18px;&amp;quot;&amp;gt;Enregistrer&amp;lt;\/span&amp;gt;&amp;lt;br\/&amp;gt;&amp;lt;span style=&amp;quot;border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px &amp;#039;Helvetica Neue&amp;#039;,Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 3251px; left: 18px;&amp;quot;&amp;gt;Enregistrer&amp;lt;\/span&amp;gt;&amp;lt;br\/&amp;gt;&amp;lt;span style=&amp;quot;border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px &amp;#039;Helvetica Neue&amp;#039;,Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 5396px; left: 18px;&amp;quot;&amp;gt;Enregistrer&amp;lt;\/span&amp;gt;&amp;lt;br\/&amp;gt;&amp;lt;span style=&amp;quot;border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px &amp;#039;Helvetica Neue&amp;#039;,Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;&amp;quot;&amp;gt;Enregistrer&amp;lt;\/span&amp;gt;&amp;lt;br\/&amp;gt;&amp;lt;span style=&amp;quot;border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px &amp;#039;Helvetica Neue&amp;#039;,Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 230px; left:(...)&amp;lt;\/span&amp;gt; &lt;a class=glossaryTooltipMoreLink href=https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/presentation\/  target=_blank&gt;Term details&lt;\/a&gt;&lt;\/div&gt;\" href=\"https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/presentation\/\" target=\"_blank\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">pr&eacute;sentation<\/a> de la marque et de la campagne publicitaire&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>D&eacute;veloppement<\/strong> en 2 ou 3 parties<\/em>&nbsp;sur des entr&eacute;es th&eacute;matiques (2 ou 3 grands axes) avec le vocabulaire attendu et les liens avec la culture artistique (Kouros, m&eacute;andre, <a class=\"glossaryLink\" title=\"Dico : Couleur\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Couleur&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;strong&amp;gt;Couleur&amp;lt;\/strong&amp;gt;&amp;lt;br\/&amp;gt;La couleur est li&eacute;e &agrave; la perception, aux propri&eacute;t&eacute;s physiques et &agrave; la dimension culturelle. Il y a un nombre infini de couleurs. La couleur-mati&egrave;re et la couleur-lumi&egrave;re diff&egrave;rent et sont utilis&eacute;es par des artistes, de diff&eacute;rentes &eacute;poques, cultures et domaines.&amp;lt;br\/&amp;gt;La couleur, lorsqu&rsquo;elle(...) &lt;a class=glossaryTooltipMoreLink href=https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/couleur\/  target=_blank&gt;Term details&lt;\/a&gt;&lt;\/div&gt;\" href=\"https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/couleur\/\" target=\"_blank\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">couleurs<\/a>, <a class=\"glossaryLink\" title=\"Dico : Cadrage\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Cadrage&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;strong&amp;gt;Cadrage&amp;lt;\/strong&amp;gt;&amp;lt;br\/&amp;gt;&amp;lt;strong&amp;gt;Cadrer&amp;lt;\/strong&amp;gt; c&rsquo;est penser le &amp;lt;strong&amp;gt;champ&amp;lt;\/strong&amp;gt; et le &amp;lt;strong&amp;gt;hors-champ&amp;lt;\/strong&amp;gt;.&amp;lt;br\/&amp;gt;Employ&eacute; dans le champ du cin&eacute;ma et de la photographie, le cadrage peut &ecirc;tre employ&eacute; dans le champ de l&amp;#039;image en g&eacute;n&eacute;ral. Il d&eacute;signe les choix qui d&eacute;terminent ce qui sera montr&eacute; ou cach&eacute;. Ces choix se manifestent dans le rapport(...) &lt;a class=glossaryTooltipMoreLink href=https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/cadrage\/  target=_blank&gt;Term details&lt;\/a&gt;&lt;\/div&gt;\" href=\"https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/cadrage\/\" target=\"_blank\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">cadrage<\/a>, <a class=\"glossaryLink\" title=\"Dico : &Eacute;chelle des plans\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;&Eacute;chelle des plans&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;strong&amp;gt;&Eacute;chelle des plans&amp;lt;\/strong&amp;gt;&amp;lt;br\/&amp;gt;&amp;lt;span lang=&amp;quot;fr-FR&amp;quot;&amp;gt;Chaque plan correspond au rapport entre la dimension de l&rsquo;image et celle du principal motif inscrit dans le cadre (dans le champ). L&rsquo;&eacute;chelle des plans&amp;lt;\/span&amp;gt; &amp;lt;span lang=&amp;quot;fr-FR&amp;quot;&amp;gt;permet de nommer et de d&eacute;crire les plans repr&eacute;sent&eacute;s.&amp;lt;\/span&amp;gt;&amp;lt;br\/&amp;gt;&amp;lt;strong&amp;gt;Les plans en image sch&eacute;matique : &amp;lt;\/strong&amp;gt;&amp;lt;br\/&amp;gt;&amp;lt;figure class=&amp;quot;wp-block-image aligncenter size-large is-resized&amp;quot;&amp;gt;&amp;lt;\/figure&amp;gt;&amp;lt;hr class=&amp;quot;wp-block-separator has-alpha-channel-opacity&amp;quot;\/&amp;gt;&amp;lt;strong&amp;gt;Le Truc, vid&eacute;o explicative d&amp;#039;Arte : &amp;lt;\/strong&amp;gt;&amp;lt;br\/&amp;gt;&amp;lt;div align=&amp;quot;center&amp;quot;&amp;gt;&amp;lt;iframe width=&amp;quot;560&amp;quot; height=&amp;quot;315&amp;quot; src=&amp;quot;https:\/\/www.youtube.com\/embed\/02GD-41-oRc&amp;quot; frameborder=&amp;quot;0&amp;quot; allowfullscreen=&amp;quot;&amp;quot;&amp;gt;&amp;lt;\/iframe&amp;gt;&amp;lt;\/div&amp;gt;&amp;lt;hr class=&amp;quot;wp-block-separator(...)&amp;lt;\/strong&amp;gt; &lt;a class=glossaryTooltipMoreLink href=https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/echelle-des-plans\/  target=_blank&gt;Term details&lt;\/a&gt;&lt;\/div&gt;\" href=\"https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/echelle-des-plans\/\" target=\"_blank\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">&eacute;chelle des plans<\/a>, <a class=\"glossaryLink\" title=\"Dico : Composition\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Composition&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;strong&amp;gt;Composition&amp;lt;\/strong&amp;gt;&amp;lt;br\/&amp;gt;&amp;lt;strong&amp;gt;La composition, c&amp;#039;est la mani&egrave;re dont l&amp;#039;artiste organise les &eacute;l&eacute;ments de son tableau, de sa photographie, de son image, en fonction de son format.&amp;lt;\/strong&amp;gt;&amp;lt;br\/&amp;gt;&amp;lt;strong&amp;gt;A la diff&eacute;rence de l&amp;#039;organisation, qui n&amp;#039;est pas n&eacute;cessairement li&eacute;e au format : organisation en ligne (registres &eacute;gyptiens), en bandes,(...)&amp;lt;\/strong&amp;gt; &lt;a class=glossaryTooltipMoreLink href=https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/composition\/  target=_blank&gt;Term details&lt;\/a&gt;&lt;\/div&gt;\" href=\"https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/composition\/\" target=\"_blank\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">composition<\/a>, &hellip;).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Conclusion&nbsp;<\/em><\/strong>: ouvertures sur des autres campagnes publicitaires de la marque et d&rsquo;autres utilisations d&rsquo;une oeuvre d&rsquo;art dans la publicit&eacute;.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Exemples : <\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"text-align:center;\"><div style=\"margin:8px 0px 4px;\"><a href=\"https:\/\/www.calameo.com\/books\/00040697741959142ba12\" target=\"_blank\" rel=\"noopener\">Analyse de la publicit&eacute; des 3 Suisses * Chouchouth&eacute;rapie<\/a><\/div><iframe loading=\"lazy\" src=\"\/\/v.calameo.com\/?bkcode=00040697741959142ba12\" width=\"300\" height=\"194\" frameborder=\"0\" scrolling=\"no\" allowtransparency=\"\" allowfullscreen=\"\" style=\"margin:0 auto;\"><\/iframe><div style=\"margin:4px 0px 8px;\"><a href=\"http:\/\/www.calameo.com\/\">Publish at Calameo<\/a><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"text-align:center;\"><div style=\"margin:8px 0px 4px;\"><a href=\"https:\/\/www.calameo.com\/books\/000406977d0716f85d11e\" target=\"_blank\" rel=\"noopener\">Analyse de la publicit&eacute; Evian<\/a><\/div><iframe loading=\"lazy\" src=\"\/\/v.calameo.com\/?bkcode=000406977d0716f85d11e\" width=\"300\" height=\"194\" frameborder=\"0\" scrolling=\"no\" allowtransparency=\"\" allowfullscreen=\"\" style=\"margin:0 auto;\"><\/iframe><div style=\"margin:4px 0px 8px;\"><a href=\"http:\/\/www.calameo.com\/\">Publish at Calameo<\/a><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"text-align:center;\"><div style=\"margin:8px 0px 4px;\"><a href=\"https:\/\/www.calameo.com\/books\/000406977cae0b1b08a8a\" target=\"_blank\" rel=\"noopener\">Analyse de la publicit&eacute; Pour une plan&egrave;te vivante de WWF<\/a><\/div><iframe loading=\"lazy\" src=\"\/\/v.calameo.com\/?bkcode=000406977cae0b1b08a8a\" width=\"300\" height=\"194\" frameborder=\"0\" scrolling=\"no\" allowtransparency=\"\" allowfullscreen=\"\" style=\"margin:0 auto;\"><\/iframe><div style=\"margin:4px 0px 8px;\"><a href=\"http:\/\/www.calameo.com\/\">Publish at Calameo<\/a><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"text-align:center;\"><div style=\"margin:8px 0px 4px;\"><a href=\"https:\/\/www.calameo.com\/books\/00040697705e0d87b2e01\" target=\"_blank\" rel=\"noopener\">Analyse de la publicit&eacute; Midnight poison * Dior<\/a><\/div><iframe loading=\"lazy\" src=\"\/\/v.calameo.com\/?bkcode=00040697705e0d87b2e01\" width=\"300\" height=\"194\" frameborder=\"0\" scrolling=\"no\" allowtransparency=\"\" allowfullscreen=\"\" style=\"margin:0 auto;\"><\/iframe><div style=\"margin:4px 0px 8px;\"><a href=\"http:\/\/www.calameo.com\/\">Publish at Calameo<\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Crit&egrave;res d&rsquo;&eacute;valuation : \/ 5 points chacun<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong><a class=\"glossaryLink\" title=\"Dico : Organisation\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Organisation&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;strong&amp;gt;Organiser&amp;lt;\/strong&amp;gt; :&amp;lt;strong&amp;gt;&nbsp;&amp;lt;\/strong&amp;gt;C&rsquo;est agencer,&nbsp;&amp;lt;strong&amp;gt;disposer les &eacute;l&eacute;ments dans un espace non d&eacute;limit&eacute;&nbsp;&amp;lt;\/strong&amp;gt;donnant &agrave; la production plastique une dimension plus vivante, plus organique et illimit&eacute;e. Les &amp;lt;strong&amp;gt;&eacute;l&eacute;ments sont dispos&eacute;s sans lien avec leur support&amp;lt;\/strong&amp;gt;, &amp;lt;strong&amp;gt;ils peuvent &ecirc;tre soumis au hasard&amp;lt;\/strong&amp;gt; par exemple. &amp;lt;br\/&amp;gt;Ce mode de construction(...) &lt;a class=glossaryTooltipMoreLink href=https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/organisation\/  target=_blank&gt;Term details&lt;\/a&gt;&lt;\/div&gt;\" href=\"https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/organisation\/\" target=\"_blank\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">organisation<\/a> et logique du propos<\/strong><\/li><li><strong>d&eacute;notation (description) et connotation (analyse interpr&eacute;tative) de l&rsquo;<a class=\"glossaryLink\" title=\"Dico : Image\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Image&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;strong&amp;gt;Image &amp;lt;\/strong&amp;gt;&amp;lt;br\/&amp;gt;L&rsquo;image est une repr&eacute;sentation de quelque chose ou de quelqu&rsquo;un par un proc&eacute;d&eacute; manuel (le crayon, la peinture, etc.) ou m&eacute;canique (l&rsquo;appareil photographique, vid&eacute;o &hellip;). C&rsquo;est aussi une repr&eacute;sentation imprim&eacute;e o&ugrave; ce qui est reproduit ou imit&eacute; &eacute;voque quelque chose ou quelqu&rsquo;un.&amp;lt;br&amp;gt;On distingue(...) &lt;a class=glossaryTooltipMoreLink href=https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/image\/  target=_blank&gt;Term details&lt;\/a&gt;&lt;\/div&gt;\" href=\"https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/image\/\" target=\"_blank\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">image<\/a><\/strong><\/li><li><strong>vocabulaire sp&eacute;cifique employ&eacute; et d&eacute;fini<\/strong><\/li><li><strong>qualit&eacute; syntaxique et orthographique<\/strong><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Envoyez votre travail avec le noms des r&eacute;dacteurs par mail dans <strong>MBN<\/strong> ou <a href=\"mailto:cbourdenet@ac-nancy-metz.fr\" target=\"_blank\" rel=\"noreferrer noopener\">cbourdenet@ac-nancy-metz.fr<\/a> et <a href=\"mailto:corinnebourdenet@gmail.com\" target=\"_blank\" rel=\"noreferrer noopener\">corinnebourdenet@gmail.com<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Dossier avec les rendus corrig&eacute;s :<\/strong><\/p>\n\n\n\n<div align=\"center\"><iframe loading=\"lazy\" src=\"https:\/\/onedrive.live.com\/embed?cid=435CFFAA0495B0C1&amp;resid=435CFFAA0495B0C1%21111953&amp;authkey=AN49DhEgPD_2_tQ\" width=\"165\" height=\"128\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/div>\n\n\n\n<div style=\"position: relative; width: 100%; height: 0; padding-top: 56.2500%;\n padding-bottom: 0; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden;\n border-radius: 8px; will-change: transform;\">\n  <iframe loading=\"lazy\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;\" src=\"https:\/\/www.canva.com\/design\/DAFNsyUGZ_o\/view?embed\" allowfullscreen=\"allowfullscreen\" allow=\"fullscreen\">\n  <\/iframe>\n<\/div>\n<a href=\"https:\/\/www.canva.com\/design\/DAFNsyUGZ_o\/view?utm_content=DAFNsyUGZ_o&amp;utm_campaign=designshare&amp;utm_medium=embeds&amp;utm_source=link\" target=\"_blank\" rel=\"noopener\">Emma et Cannelle<\/a>\n","protected":false},"excerpt":{"rendered":"<p>M&eacute;thodologie pour analyser une affiche publicitaire &agrave; partir de : Les documents ci-dessous vont vous aider &agrave; analyser avec m&eacute;thode, rigueur et finesse, une <a class=\"glossaryLink\" title=\"Dico : Image\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Image&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;strong&amp;gt;Image &amp;lt;\/strong&amp;gt;&amp;lt;br\/&amp;gt;L&rsquo;image est une repr&eacute;sentation de quelque chose ou de quelqu&rsquo;un par un proc&eacute;d&eacute; manuel (le crayon, la peinture, etc.) ou m&eacute;canique (l&rsquo;appareil photographique, vid&eacute;o &hellip;). C&rsquo;est aussi une repr&eacute;sentation imprim&eacute;e o&ugrave; ce qui est reproduit ou imit&eacute; &eacute;voque quelque chose ou quelqu&rsquo;un.&amp;lt;br&amp;gt;On distingue(...) &lt;a class=glossaryTooltipMoreLink href=https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/image\/  target=_blank&gt;Term details&lt;\/a&gt;&lt;\/div&gt;\" href=\"https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/image\/\" target=\"_blank\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">image<\/a> publicitaire. A lire pour commencer : https:\/\/jean-marc-pescia-ifag-communic.jimdofree.com\/goodies\/outils-strat\/affiche-publicitaire\/ Vocabulaire attendu pour &ecirc;tre pr&eacute;cis : Ouvrage de r&eacute;f&eacute;rence &agrave; consulter pour ma&icirc;triser le vocabulaire attendu : Proposition de <a class=\"glossaryLink\" title=\"Dico : Plan\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Plan&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;strong&amp;gt;Plan&amp;lt;\/strong&amp;gt;&amp;lt;br\/&amp;gt;Dans une peinture, partie d&eacute;finie par sa distance au spectateur. Les plans sugg&egrave;rent un espace en profondeur. Le premier est celui qui se trouve le plus en avant par rapport au point de vue du spectateur, les autres s&amp;#039;&eacute;chelonnent dans la profondeur jusqu&amp;#039;&agrave; l&amp;#039;arri&egrave;re-plan.&amp;lt;br\/&amp;gt;Au cin&eacute;ma, le plan(...) &lt;a class=glossaryTooltipMoreLink href=https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/plan\/  target=_blank&gt;Term details&lt;\/a&gt;&lt;\/div&gt;\" href=\"https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/plan\/\" target=\"_blank\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">plan<\/a> : Introduction&nbsp;: <a class=\"glossaryLink\" title=\"Dico : Pr&eacute;sentation\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Pr&eacute;sentation&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;strong&amp;gt;Pr&eacute;sentation&amp;lt;\/strong&amp;gt;&amp;lt;br\/&amp;gt;Voir aussi &agrave; repr&eacute;sentation. Ces deux mots ne s&amp;#039;opposent pas, ils se compl&egrave;tent.&amp;lt;br\/&amp;gt;&amp;lt;iframe src=&amp;quot;https:\/\/prezi.com\/p\/embed\/FJ3FGiZD89Tm9Htfus0F\/&amp;quot; id=&amp;quot;iframe_container&amp;quot; frameborder=&amp;quot;0&amp;quot; webkitallowfullscreen=&amp;quot;&amp;quot; mozallowfullscreen=&amp;quot;&amp;quot; allowfullscreen=&amp;quot;&amp;quot; allow=&amp;quot;autoplay; fullscreen&amp;quot; height=&amp;quot;600&amp;quot; width=&amp;quot;100%&amp;quot;&amp;gt;&amp;lt;\/iframe&amp;gt;https:\/\/prezi.com\/p\/edit\/zkuz2-clu-cd\/ ou https:\/\/prezi.com\/view\/Hvbdjc0zPcqWN4SrfHQZ\/&amp;lt;br\/&amp;gt;&amp;lt;iframe id=&amp;quot;iframe_container&amp;quot; webkitallowfullscreen=&amp;quot;&amp;quot; mozallowfullscreen=&amp;quot;&amp;quot; allowfullscreen=&amp;quot;&amp;quot; src=&amp;quot;https:\/\/prezi.com\/embed\/ddukgxg4lyj2\/?bgcolor=ffffff&amp;amp;lock_to_path=0&amp;amp;autoplay=0&amp;amp;autohide_ctrls=0&amp;amp;landing_data=bHVZZmNaNDBIWnNjdEVENDRhZDFNZGNIUE43MHdLNWpsdFJLb2ZHanI5ejdzbjJFckM1SVc1Rm85OXBDY25nV3RRPT0&amp;amp;landing_sign=lVFjFanM2m6NZlwvTVPdgWUC15KdWo4fCYrx1s4mmoU&amp;quot; width=&amp;quot;100%&amp;quot; height=&amp;quot;600&amp;quot; frameborder=&amp;quot;0&amp;quot;&amp;gt;&amp;lt;\/iframe&amp;gt;&amp;lt;iframe src=&amp;quot;https:\/\/onedrive.live.com\/embed?cid=435CFFAA0495B0C1&amp;amp;resid=435CFFAA0495B0C1%2144752&amp;amp;authkey=AI9GjeojCHKIXw8&amp;amp;em=2&amp;quot; width=&amp;quot;100%&amp;quot; height=&amp;quot;900&amp;quot; frameborder=&amp;quot;0&amp;quot; scrolling=&amp;quot;no&amp;quot;&amp;gt;&amp;lt;\/iframe&amp;gt;&amp;lt;strong&amp;gt;Merci &agrave; Fred pour ce prezi : https:\/\/prezi.com\/user\/ouhk3hxwf44x\/ &amp;lt;\/strong&amp;gt;&amp;lt;br\/&amp;gt;&amp;lt;span style=&amp;quot;border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px &amp;#039;Helvetica Neue&amp;#039;,Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 5325px; left: 18px;&amp;quot;&amp;gt;Enregistrer&amp;lt;\/span&amp;gt;&amp;lt;br\/&amp;gt;&amp;lt;span style=&amp;quot;border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px &amp;#039;Helvetica Neue&amp;#039;,Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 3251px; left: 18px;&amp;quot;&amp;gt;Enregistrer&amp;lt;\/span&amp;gt;&amp;lt;br\/&amp;gt;&amp;lt;span style=&amp;quot;border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px &amp;#039;Helvetica Neue&amp;#039;,Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 5396px; left: 18px;&amp;quot;&amp;gt;Enregistrer&amp;lt;\/span&amp;gt;&amp;lt;br\/&amp;gt;&amp;lt;span style=&amp;quot;border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px &amp;#039;Helvetica Neue&amp;#039;,Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;&amp;quot;&amp;gt;Enregistrer&amp;lt;\/span&amp;gt;&amp;lt;br\/&amp;gt;&amp;lt;span style=&amp;quot;border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px &amp;#039;Helvetica Neue&amp;#039;,Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 230px; left:(...)&amp;lt;\/span&amp;gt; &lt;a class=glossaryTooltipMoreLink href=https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/presentation\/  target=_blank&gt;Term details&lt;\/a&gt;&lt;\/div&gt;\" href=\"https:\/\/www.profartspla.site\/wordpress\/Dictionnaire\/presentation\/\" target=\"_blank\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">pr&eacute;sentation<\/a> &hellip; <\/p>\n","protected":false},"author":1,"featured_media":9611,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[302],"tags":[187,463,464],"class_list":["post-9646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-btscom1","tag-analyse","tag-bts-com-1","tag-publicite"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.profartspla.site\/wordpress\/wp-content\/uploads\/2022\/09\/bts_com-1-e1672808480936.png?fit=200%2C147&ssl=1","_links":{"self":[{"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/posts\/9646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/comments?post=9646"}],"version-history":[{"count":16,"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/posts\/9646\/revisions"}],"predecessor-version":[{"id":9955,"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/posts\/9646\/revisions\/9955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/media\/9611"}],"wp:attachment":[{"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/media?parent=9646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/categories?post=9646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.profartspla.site\/wordpress\/wp-json\/wp\/v2\/tags?post=9646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}